Client: Eloqua
Project: Branding
Role: Art Director & Designer
Agency: Digital Brewing Company
Description: This represents two explorations of the Eloqua brand, at two different points in the evolution of the new brand. The first set of three is the more evolved and recent. Each represents a different concept and direction. • The second set of three was generated at the initial departure from the legacy brand. All three are variations for a single direction. Tongue was firmly placed in cheek for this direction. It embraces powerful and dominant messaging, with iconic, supportive imagery. Since marketers were the audience (and a difficult one at that), we had to embrace messaging that was outside the norm.

Three Different Concepts Variations on the same concept