Role: Art Director & Designer
Agency: QuinStreet
Description: I rebranded this QuinStreet acquisition from the ground up, leading and creating an extensive logo and brand redesign, and tagline remessaging. I collaboratively wireframed and redesigned the site itself. The strategy was to create a property for the Education vertical that cornered a youthful, more hip audience. The site included a sub-branded media outlet: "The Degree360." The new brand was supported by social media contests and apps (see under campaigns).

homepage redesign A/B test 1

homepage redesign A/B test 2